Kweichow Moutai, renowned for its high-quality liquor, has received a plethora of awards both internationally and domestically, highlighting its exceptional craftsmanship and brand prestige. Some of the notable accolades include:
“Kweichow Moutai – The Spirit of Excellence”
International Recognition:
Moutai’s global acclaim began early with the Gold Award at the 1915 American “Panama World’s Fair.” It continued to gain recognition in subsequent decades with awards like the Golden Laurel Leave Prize at the 1985 International Food and Tourism Contest, the Gold Award at the 12th International Food Fair in Paris (1986), and the Supreme Gold Prize at the Hong Kong International Food Fair in the same year.
Packaging and Advertising Excellence:
Moutai has been commended for its packaging, winning the Hong Kong “Star of Asia” Packaging Award in 1986 and the “Star of the World” International Packaging Supreme Prize in 1992 in Paris for “Emperor Handi Moutai.”
Awards in Spirits Competitions:
In 1992, Moutai won the Gold Prize at the 4th World Famous Liquor Fair in Tokyo, Japan, and in 2014, it was a Double Gold Medal Winner at the World Spirit Competition. The brand continued to excel in various spirits selections, including winning a Silver Medal at the 21st Spirits Selection by Concours Mondial de Bruxelles in 2018.
Domestic Accolades:
Domestically, Moutai has been recognized as a National Famous Liquor multiple times, beginning in 1953 at the 1st National Liquor Appraisal and continuing through subsequent decades. It also received the National Quality Gold Prize at the 3rd National Liquor Appraisal in 1979 and several times thereafter.
Recognition for Quality and Innovation:
The company has been awarded for its management and innovation, such as the “International Outstanding Contribution Award in Water Resource Protection” in 2005 and being named the “Most Influential Self-independent Innovative Enterprise” in 2006.
Sustainable and Ethical Practices:
Moutai has also been recognized for its commitment to sustainability and ethical business practices, receiving awards such as the National Role Model in Ethical and Cultural Progress in 2006.