Chinese liquor brand, has been making news for various reasons:

Luxury Status and Investment Value: Moutai has become more than just a liquor brand; it’s now seen as a luxury status symbol. Some consumers buy Moutai not for drinking but as investments. Limited-edition Moutai bottles have become collectors’ items, with some fetching high prices at international auction houses like Christie’s​​.

Stock Market Performance: Moutai has been a significant player in the stock market, becoming the world’s largest liquor maker by market value in 2017, surpassing major international brands. In 2020, despite economic challenges, Moutai’s shares saw a considerable increase, attracting investors with its strong cash flow and debt-free status. However, this heavy investment in Moutai shares also raised concerns about market volatility and the risks of crowded stock bets​​​​.

Exclusive Production and Economic Impact: Moutai’s production is limited to the town of Maotai in Guizhou province, much like champagne can only be produced in its namesake region in France. This exclusivity contributes to the high price of Moutai products. The success of the Moutai company has significantly impacted the local economy, making Maotai one of the wealthiest towns in western China.