Moutai has been actively engaging in international marketing activities, in Greece, as part of its strategy to globalize and celebrate Chinese culture. For instance, during the Mid-Autumn Festival in 2023, Moutai organized a unique product-tasting event in Athens, Greece. This event was themed around Moutai’s “five-dimensional esthetics” and aimed to blend the cultural elements of both China and Greece. It included activities like calligraphy, art appreciation, poetry recitation, dance performances, and tasting of liquor and delicacies, creating a new chapter in the cultural exchanges between China and Greece.