Kweichow Moutai, celebrated for its premium spirits, has garnered numerous accolades both on the global stage and within its home country, underscoring its exceptional artisanship and distinguished brand reputation. Key honors include:
Global Accolades: Moutai’s international fame began with the 1915 Gold Award at the American “Panama World’s Fair.” This recognition continued over the years, with honors such as the Golden Laurel Leave Prize at the 1985 International Food and Tourism Contest, the Gold Award at the 1986 12th International Food Fair in Paris, and the Supreme Gold Prize at the 1986 Hong Kong International Food Fair.
Excellence in Packaging and Marketing: The brand’s packaging has been praised, earning the 1986 Hong Kong “Star of Asia” Packaging Award and the 1992 “Star of the World” International Packaging Supreme Prize in Paris for its “Emperor Handi Moutai.”
Distinctions in Spirits Competitions: In 1992, Moutai clinched the Gold Prize at Tokyo’s 4th World Famous Liquor Fair, and in 2014, it secured a Double Gold Medal at the World Spirit Competition. The brand continued to shine in various spirits contests, including a Silver Medal at the 21st Spirits Selection by Concours Mondial de Bruxelles in 2018.
National Recognition: Within its home country, Moutai has been repeatedly honored as a National Famous Liquor, starting from the 1st National Liquor Appraisal in 1953 and continuing over the years. It also secured the National Quality Gold Prize at the 3rd National Liquor Appraisal in 1979, among other occasions.
Awards for Quality and Innovation: The company has received accolades for its management and innovative practices, including the “International Outstanding Contribution Award in Water Resource Protection” in 2005 and the title of “Most Influential Self-independent Innovative Enterprise” in 2006.
Commitment to Sustainability and Ethics: Moutai’s dedication to sustainable and ethical business practices has been recognized, with awards like the National Role Model in Ethical and Cultural Progress in 2006.
These distinctions underscore Moutai’s unwavering dedication to quality, innovation, and preserving cultural heritage, affirming its position as a frontrunner in the spirits industry.
Kweichow Moutai’s Extensive List of Awards
International Spirit Awards:
- 1915: Gold Award at the American “Panama World’s Fair”
- 1985: Golden Laurel Leave Prize at the International Food and Tourism Contest and Supreme Gold Prize at the Hong Kong International Food Fair
- 1986: Gold Award at the 12th International Food Fair in Paris, France
- 1987: First Prize at the 3rd World Advertisement Convention China Import and Export Advertisement in Hong Kong
- 1989: Gold Prize at the 1st Beijing International Fair
- 1991: Gold Prize at the 2nd Beijing International Fair
- 1992: Gold Prize at the 1st International Famous Liquor Contest in the US, Hong Kong “Star of Asia” Packaging Award, Gold Prize at the 4th World Famous Liquor Fair in Tokyo, Japan, and “Star of the World” International Packaging Supreme Prize for “Emperor Handi Moutai” in Paris, France
- 1993: Special Award at the Bordeaux Wine and Liquor Fair
- 1994: Gold Prize at the 5th Asia-Pacific International Trade Fair for “Feitian” and Five-Star” series of Moutai, No.1 in Special Gold Prize of the (US) “Famous Liquor Appraisal in Commemoration of the 80th Anniversary of Panama World’s Fair”
- 2005: “International Outstanding Contribution Award in Water Resource Protection” and “Excellent Management Organization” by the International Certification Network and China Quality Certification Center
- 2012: Gold Medal at the World Spirit Awards
- 2014: Double Gold Medal at the World Spirit Competition
- 2018: Silver Medal at the 21st Spirits Selection by Concours Mondial de Bruxelles (CMB) and Silver Outstanding in IWSC International Spirit Award
Domestic Awards:
- 1952: Famous Liquor at the National Native Produce Exchange
- 1953: National Famous Liquor at the 1st National Liquor Appraisal
- 1963: National Famous Liquor at the 2nd National Liquor Appraisal
- 1979: National Quality Gold Prize at the 3rd National Liquor Appraisal
- 1984: Gold Prize at the 4th National Liquor Appraisal and National Quality Gold Prize for “Feitian” Kweichow Moutai
- 1988: Gold Prize at the 1st China Food Fair
- 1989: National Famous Liquor at the 5th Liquor Appraisal and National Quality Gold Prize for “Feitian” Kweichow Moutai
- 1991: “National Fine-Quality Export Product” title for Moutai series of products
- 1994: Moutai series recommended as Customer Satisfactory Product by China Consumer Protection Fund, “Feitian” 53°(v/v) Moutai won China Famous and Excellent Product Gold Prize, Best-Selling Product “Gold Bridge Award”
- 1999: Moutai series passed green food certification by Green Food Development Center of Ministry of Agriculture
- 2000: Moutai Prince titled “Famous Brand of China New Liquor Products” and “China National-level New Product”
- 2001: Moutai series passed organic food certification by (Nanjing) Organic Food Development Center of the National Environmental Protection Bureau
- 2002: Moutai Co., Ltd. titled “National Industrial Quality and Service Credit Model Enterprise” and Moutai series titled “Customer Satisfactory Product”
- 2003: Kweichow Moutai Co., Ltd. won National Quality Management Award
- 2005: Company awarded as “Advanced Information-based Enterprise in China’s Light Industry”, rated among Top 100 and Top 10 for economic efficiency in China’s liquor industry, Moutai Group rated among “the 2nd Top 10 Listed Companies”, “National Liquor Moutai” awarded as “Self-owned Brand with Most Growth Capacity in China’s Manufacturing Industry”
- 2006: Moutai Group awarded as National Role Model in Ethical and Cultural Progress, Most Influential Self-independent Innovative Enterprise, No. 1 Liquor Brand with Growth Potential in China, Excellent Performance in National Light Industry, National Excellent Model in Enterprise Culture, confirmed as AAAA-level Enterprise with Good Standardization Behaviors, rated among “Top 10 Brands with Self-dependent Innovative Competitiveness 2006”
- 2007: “National Liquor Moutai” awarded as “Trademark of Most Value in China’s liquor Industry”, Moutai Group awarded as “Provincial A-level Enterprise in Tax-paying Credit” and “National Labor Award”, ranked No. 1 among the 2nd “Top 100 China’s Time-honored Brands”, rated among 2007 Top 10 Influential Enterprises
- 2008: “Moutai” ranked among Top 10 in the Top 500 Trademarks of Most Value in China and awarded as “King of China’s Tobacco & Alcohol Industry”, Kweichou Moutai Group awarded “China Famous Brand”, rated among Top 100 Best Enterprises in Market Value Management, awarded as the “National Advanced Enterprise in Internal Audit”, became the iconic brand in China’s liquor industry, ranked among Top 500 in China’s Manufacturing Industry and No. 1 among 2007 Tax Paying Enterprises in Liquor Industry
- 2009: Moutai Group ranked among the Best Respected Enterprises in China and Top 200 Enterprises with Economic Efficiency in China, “National Liquor Moutai” ranked among 2009 Top 500 Asian Brands, “Moutai” ranked among Top 20 Chinese Brands of Most Value by CLSA Asia-Pacific Markets, company listed among the first group of Provincial Demonstration Enterprises in Protection of Consumers’ Legal Interests, “National Liquor Moutai” listed in the “National Card”
- 2010: Company among the first group of demonstration enterprises in brand strategy implementation, awarded as Certified Excellent Enterprise in Management System and with “Annual Information Disclosure Award for Listed Companies”
- 2011: Awarded the “National Quality Award” again, ranked among Top 10 Green Companies in China, “National Liquor Moutai” ranked No. 9 among Top 50 global liquor brands, “Kweichou Moutai” No. 1 in liquor industry on Hurun Brand List, China Kweichow Moutai Distillery (Group) Co., Ltd gained the “1st Trademark Application Gold Award” and was awarded as the “Enterprise with Outstanding Contribution to China’s Food Industry in 1988-2011”, ranked No. 66 among Top 200 Enterprises with Economic Efficiency in China, being No.1 in National Liquor Enterprise